Food Fight Poster

In an assignment to design a propaganda poster for a healthy diet, I depicted two opposing forces. The healthy, fit apple hero standing strong against the pizza monster that is dripping with grease and signs of death. Taking it a step further, I add in the classic saying of "You are what you eat." thus asking the viewer to evaluate "What am I? Which of these two do I want to associate with?"
The colors are certain to pop and draw the eyes of any passer.
They layout is important as I guide the viewer around the poster. They will likely first see the characters and the word "Eat". This draws their eye to the statement, back to the characters, down to the question, ending with the call to action of them visiting the website.